Anyone who takes the time to create a business website wants to make sure it’s the best it can be. Unfortunately, too many people have rushed to “throw” something up because we were eager to get started. I’ve been there. We’re about to go into how to stop creating a trash website and get on point.<\/p>\n\n\n\n
These types of websites “work” for the moment but eventually they stop serving their purpose.<\/p>\n\n\n\n
Your website should never be a fling project if you’re serious about your business and brand. I’ll share some strategies to keep in mind as you build, launch, maintain, & improve your website.<\/p>\n\n\n\n
It’s 2020 and your website still looks and acts like it 1980. What’s up with that mess?<\/p>\n\n\n\n
Get your Responsive on & poppin’ already. More people search for businesses while on the go and the Mobile-First approach is vital. it has been for a minute now.<\/p>\n\n\n\n
Everything from fonts to images should be taken into consideration as you create your website for responsiveness. Shift content around and display only for specific devices.<\/p>\n\n\n\n
More and more users expect this and have been over the last three years. We can all blame and thank Google for making responsiveness and mobile-ready top criteria as they grade more websites by harsher standards.<\/p>\n\n\n\n
Now you might wonder why should I even care. Here’s why. Google is not playing around as they place penalties on websites and even push certain sites and content to the top of their search results.<\/p>\n\n\n\n
Google has made themselves the gatekeepers of website standards to a point. They have helped to dictate how websites should flow, feel, and look to an extent. Encryption security as part of their push and responsiveness is another major issue they have tackled.<\/p>\n\n\n\n
Now I may sound like a “hater” with all this, but Google actually did the world a huge favor.<\/p>\n\n\n\n
Too many websites created, especially for businesses, have been done so in such a horrible manner that it takes away from visitors enjoying the experience. With so many different devices hitting the technology market, it’s a shame when a website is built in a jacked-up way.<\/p>\n\n\n\n
So if you want to avoid Google from “hiding” your website from their search engines, make sure your website is ready to serve a mobile experience.<\/p>\n\n\n\n
As you start thinking how best to please the search engines and make sure your website is displayed properly to your visitors, you should head on over to Google’s Mobile-Friendly Tester or you can use your browser’s Developer Inspector Tool (Chrome) to view how your site looks on various devices.<\/p>\n\n\n\n
These tools help you gain better insight to how your visitors will experience your website. Too often sites promise “responsive” and\/or “mobile ready” layouts but they are not in the true sense.<\/p>\n\n\n\n
Working with a client’s Squarespace site proved that even in 2019 you still have to read the fine print on many of these websites building tools. He was frustrated because, despite the service promising to produce all mobile-ready & responsive templates, there were still some that weren’t. The user had to manually adjust their site for the various devices.<\/p>\n\n\n\n
Now, there is nothing wrong with this – unless you’re a platform promising that users don’t have to be “tech-savvy” and can simply plug & play. ?<\/p>\n\n\n\n
Bottom-line, test your ish!!<\/p>\n\n\n\n
Users are not trying to be frustrated with a handful of websites when there are tons of others waiting for them to show up.<\/p>\n\n\n\n
Why push your potential clients over to competitors or people less qualified to do what you can? Too often businesses take for granted how important having a website is. Unfortunately, simply having one is no longer the end goal. You need to have a functional and informative website that quenches the thirst of your visitors.<\/p>\n\n\n\n