Traditionally, a newsroom was the place where journalists, reporters, editors, staffers and others worked together to craft the news.<\/p>\n

Today, social newsrooms work about the same except they are designed to work online instead of a physical location. Now websites have media centers or pressrooms. (Wikipedia<\/em>)<\/p>\n

The social newsroom is set up online to help people find information to craft their stories. Every newsroom has its own personality and set-up, but generally, offers a variety of information. You can visit newsrooms or create one of your own to help people find your information to use in their stories.<\/p>\n

[bctt tweet=”Every business and #Solopreneur should implement a social newsroom on their website, to some degree. It gives everyone interested loads of information about you and your #brand.” username=”charlenebauthor”]<\/p>\n

Top 13 Items You’d Find In A Social Newsroom<\/strong><\/h2>\n

\n
1. An Organizational Chart<\/strong> \u2013 List your business name and the people who work with you and for you.<\/li>\n
2. \u201cOne Sheet\u201d Information<\/strong> \u2013 Speakers use these; if you are open to speaking at events, it\u2019s good to have one so that they know what subjects you speak about and how to contact you.<\/li>\n
3. List of Press Releases<\/strong> \u2013 Using this area of your website as a repository for all your press releases is a good way to keep it all organized.<\/li>\n
4. Event Lists, Past and Future<\/strong> \u2013 Not only should you keep a list of your past events, it\u2019s important to slip in announcements for future events too.<\/li>\n
5. Images the Press Can Use<\/strong> \u2013 Headshots, product shots and more are good to be housed here too in downloadable form, with permission to use for the press.<\/li>\n
6. Collection of White Papers<\/strong> \u2013 Many business owners produce white papers which are reports that help your audience understand a topic better.<\/li>\n
7. List of Publications<\/strong> \u2013 Great place to list anything you\u2019ve published, including links to articles off-site such as guest articles.<\/li>\n
8. Links to Videos<\/strong> \u2013 This can be videos that you\u2019ve produced, interviews you\u2019ve done, or that are related to your content in some way.<\/li>\n
9. Streaming Related Content<\/strong> \u2013 Your Twitter feed, blog feed, and other related content will work to help disseminate information about your topic.<\/li>\n
10. Other Items of Interest to Insiders and Outsiders<\/strong> \u2013 Anything that can work to educate both insiders and outsiders about your business will be useful to put in your social newsroom.<\/li>\n
11. Social Media Share Buttons<\/strong> \u2013 This is the start of what makes your newsroom social: the ability for others to share what they find.<\/li>\n
12. Discussion Forum<\/strong> \u2013 Engagement is an important component of a good newsroom. Starting a discussion forum for those who might be interested can help improve engagement.<\/li>\n
13. Contact Form<\/strong> \u2013 Even if you don\u2019t want a forum, having a way for people to easily contact you, such as a special email address that you check often, is needed in your newsroom.<\/li>\n<\/ol>\n

    The Rundown<\/span><\/strong><\/h2>\n

    Every business should have this as part of their website, to some degree. It gives journalists and those who are interested a lot of information about you and your business. It\u2019s another place to house all the information in one place for easy distribution for you and the media.<\/p>\n

    It provides for even more content for your website and no one will have to ask you for the information unless they want a special quote. They can just write a story based on the information they find on your social newsroom.<\/p>\n","protected":false},"excerpt":{"rendered":"

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